We live in a constantly changing world with an ever-increasing rate of change. The same impacts our well-being, and downtime from health related issues can affect our overall productivity, careers and overall happiness. RxDx aims to solve this modern malaise by General Practitioner led healthcare solutions and hence nipping problems in the bud itself, both swiftly and with confidence.
The group’s strength in healthcare technology, tele-medicine and its state-of-the-art facilities enables RxDx to deliver top of the line preventive healthcare, and thereby reducing the patient’s need to go to the hospital.
For over a decade, RxDx has been the primary healthcare services provider in Whitefield, Bangalore, which is India’s premier IT / Global IT Services Hub. And with our accessible, honest and warm approach, this rapidly developed new community in East Bangalore found a reliable partner for all their wellness needs, with a spirit of the friendly neighbourhood clinic. RxDx is now ready to extend the same in other parts of this city and eventually launch itself into other cities in India.
Our Brand Identity
Our Brand Identity is a symbol of the spirit with which we plan, manage and grow the capabilities of our clinics. The new RxDx brand reflects competence and sincerity.
The strong yet friendly typeface led RxDx logo is a warm and robust signature that embodies our brand’s personality. The purple tones connote the highest level of fitness that all of us aim to achieve and maintain. The orange in the logo is associated with joy, warmth and the pro-active approach of our team in providing care. The curves in the upward direction symbolize continuous improvement in the health and wellness of all our customers in the neighbourhood community.
The brand tagline ‘Be at your best. Everyday.’ is a dual promise, made both by our the RxDx team and our customers. Only if we give it our best everyday, is when we can ensure that our customers have a rewarding experience every single time they come to us. And hence they never look beyond RxDx for their primary healthcare needs.
The business descriptor ‘Your neighbourhood multi-speciality clinic’ reflects the intent to be closer to many more communities in Bangalore and other cities. The same brings focus on proximity, convenience and the community feel and experience that our clinics offer. The second key word in the descriptor ‘multi-speciality’ emphasizes the advanced capabilities that we offer to cater to all our customer’s pre-hospital needs.
Through the rebranding of RxDx, we begin on a journey to be as close to the communities we serve, and sow the seeds of preventive approach in the entire society. Let us all Be at our best. Everyday.